9 brilliant Instagram accounts that won’t make you want to go shopping

Because its easier to be sustainable if you avoid temptation!

My Instagram feed had become a little stale until recently. I hadn’t actively sought out any new accounts for ages, and although I still love my old favourite faces on those little squares, once I gave up shopping I needed something new to inspire me that didn’t involve heading out to the high street. Because it’s really hard to slow down your fashion habits if all you’re faced with is the temptation to buy more stuff.

I’ve heard from a lot of you who have unfollowed fashion influencer accounts recently; I’ve hidden a few myself who are constantly pushing newness, which feels rather off in our current climate (excuse the pun), but I’m happy that many ARE slowing down while still offering great ideas as far as styling is concerned, as well as encouraging us all to keep hold of our clothes for longer. I’m keen not to get all evangelical about this and make people on a different stage of their sustainability journey feel alienated, because I’m a firm believer that opening conversations is the one of the best things we can do.

But…I am finding new brilliant people every day, and I thought it would be nice to share some of the best – and most stylish – slow fashion advocates with you all in one place. You’re welcome.


Earth Wanderess

Evelina Utterdahl has just finished wearing the same dress every day for 30 days (this one). Much like my own pledge to buy nothing new for a year, she did this to change her opinion about fashion, and to highlight that we all need to consume less. She’s also a climate activist and blogger – you can follow her at @earthwanderess.


Not Buying New

I feel like I’ve found a kindred spirit here, not least because of our shared love of a pair of wide legged striped trousers! As the name suggests, @notbuyingnew doesn’t buy new clothes, instead preferring to shop at charity shops. She creates seasonal capsule wardrobes, and shares really clever styling tips to make the most out of items, such as wearing a cross-body bag around her waist (as I’ve shamelessly copied for the picture of me at the beginning of this article!).


Emma Slade Edmondson

As well as being the self-proclaimed queen of charity shopping, @emsladedmondson is a sustainable fashion consultant, so she knows her stuff. I absolutely love Emma’s style – she always looks fantastic and is a fan of bright colours, like me!



Candice M Tay

This is one of those has-it-all accounts that will make you want to paint your walls and sort out your house plant situation as well. @candicemtay lives in Toronto where she keeps a diary of her slow fashion outfits, which are always gorgeous.

5. @abolajiooo

Abola Jiooo

It hasn’t arrived yet, but I recently acquired a sewing machine and am going to learn how to make my own clothes (because it’s obviously the next logical step). So I was thrilled to discover @abolajiooo, who is a dab hand with a needle and thread. And forget anything that actually looks homemade – see this lovely T-shirt for details.


6. @jesswithless

Jess With Less

As well as having great sustainable style, @jesswithless is 5ft, which piques this fellow *almost* petite girl’s interest (I’m 5ft3). A lot of the brands she wears aren’t necessarily available in the UK, but she’s great for giving you styling ideas (as well as straw bag/hat envy).

7. @igotitfromthecharityshop

I Got It From The Charity Shop

The clue’s in the name here, because @igotitfromthecharityshop showcases top charity shop finds. Like these amazing Dr Martens boots, for example, which frankly, I can’t believe someone didn’t want anymore (I bet they’re kicking themselves now).


8. @ajabarber

Aja Barber

I like to think of @ajabarber as my regular kick up the arse. And I mean this in the best possible way! She is always striving to do better and inspire others to do the same with regards to fashion and inclusivity. She’s also introduced me to some cracking British brands like Stalf, which she is wearing here.

9. @tollydollyposh


At just 19 years-old, I’m somewhat in awe of @tollydollyposh, who is an ethical and sustainable fashion activist as well as a very stylish young lady. Follow her for updates on what she’s doing with her local Extinction Rebellion group; she also makes climate change-related Gifs which are a brilliant way of getting a serious message across in a digestible manner to a younger generation.

Who is inspiring you to be more sustainable? Leave comments below.