12 sustainable alternatives for your everyday beauty routine

From vegan shampoo to refillable mascara, I’ve tried them all…

I’m not high maintenance when it comes to my beauty regime; I find myself wearing less and less makeup as I get older (at 42, I hate traditional foundation collecting in my laughter lines), I swear by salt spray and air drying my hair in the summer, and while I do polish my toenails, I’ve never in my life had a gel manicure.

But one thing I have become obsessed with in the past year is trying to be more sustainable with the products that I do use. After signing up to Terracycle and collecting my empty bathroom bottles and containers in a basket ready to send off to be recycled, I was horrified at how quickly it piled up. So I set out to find some plastic-free alternatives to the things I can’t do without everyday (as well as cutting out completely anything that isn’t necessary at all), and to try out more natural products and palm oil-free options.

Admittedly, this is easier for someone who, like me, prefers a natural makeup look and has pretty well-behaved hair, but if we all made some small changes, together we could make a huge difference. And since I am lucky enough to have been sent a few products to try, as well as having done A LOT of research shopping over the past couple of years, I thought it would be nice to use my “influence” and tell you about the ones I really like.

Roll on, roll off…

Modern Botany

Modern Botany deodorant, €25 (modernbotany.com); Modern Botany travel deodorant, €15 (modernbotany.com) [GIFT]

My Mum’s been telling me for years to try a natural stone alternative to deodorant, but I just never got round to it. Then I was sent this from Modern Botany. It comes in a glass bottle (glass is infinitely recyclable and looks much more chic on your bathroom shelf) and is made from 100% natural ingredients in Ireland. I also wore it over the Easter heatwave and am pleased to report that it worked a treat. 

Yes, it’s expensive, but it’s far more fancy than a Dove roll on and smells much better, too. As I very rarely wear perfume because I hate the way nearly all perfume smells in me (I can only really stomach Diptyque Philosykos, since you ask), this scores double points because it smells divine; which is only a problem because I tend to use a couple more sprays than is necessary!

Cream Genie


The Natural Deodorant Co balm, £2.50-£11 depending on the size (naturaldeoco.com) [GIFT]

I’ve also tried – on the recommendation of loads of people on Instagram, I might add – cream deodorant from The Natural Deodorant Co, and it is really lovely. It’s balm that you just rub under your arms, and the design of the glass tub means that you won’t waste a single drop. As with the Modern Botany spray, this is not an anti-perspirant, so don’t expect it to actually stop you from sweating. But it absolutely does stop you from smelling of sweat (even on the hottest day on record). I know this isn’t for everyone but I’m firmly of the opinion that if you’re body is trying to expel liquid, you should let it!

Keeping it (very) local


Earth Conscious natural deodorant, £7, (earthconscious.co.uk)

I recently moved back to the Isle of Wight and I’m keen to support local businesses wherever possible, so I was thrilled to discover Earth Conscious, which makes its natural plastic-free deodorants right here on the south side of the Solent. I admit to being a bit dubious about a cardboard applicator, but it works just as well as a plastic one and looks lovely on my bathroom shelf. Alternatively, Earth Conscious does metal tines, too. A big thumbs up all round from me!

Dotty for this one


Five Dot Botanics eye serum, £30, and face serum, £38 (fivedotbotanics.com) [GIFT]

I had been desperate to try these products from Five Dot Botanics, because I’ve known about it for years – and it’s only just launched! That’s because it’s an old friend’s side hustle (yes, she has a day job and manages to do this on the side) and I know just how much care and attention has gone into every single detail of every product.

The idea is that every product only contains five natural ingredients, so you always know exactly what you’re using. They’re also certified vegan, and come in these beautiful glass bottles which look fab in the bathroom. I’ve been using the roll-on eye serum day and night for a week now and I’m obsessed. The face serum is also gorgeous, and if you use it on wet skin you don’t need to use a moisturiser (something I’m finding very hard to track down in non-plastic packaging). I haven’t pictured it here because it’s not part of my everyday routine, but my favourite product is the clay mask – it smells delicious and my skin LOVES it.

Wake up call


Upcircle face scrub, £12.99 (upcirclebeauty.com)

My skin has a tendency to get clogged pores, so a daily exfoliating face wash is a must, and this from Upcircle is my new favourite. As well as coming in a really decent sized tube (I’d gone off my previous favourite because it ran out so quickly), the packaging is beautiful. It’s made by re-using coffee granules collected from artisan coffee shops, so I imagine they have an endless supply! And because it smells of coffee, it gives you a real wake up call in the shower. A little goes a long way – I don’t reckon I’ll need to buy another one for a while.

Metal hippies

Paradoxx shampoo

Paradox Shampoo, £18 (weareparadoxx.com); Paradoxx conditioner, £20 (weareparadoxx.com); Paradox salt spray, £20 (weareparadoxx.com) [GIFT]

Shampoo was the first area I addressed in my quest to become eco in the bathroom. I’m lucky enough to have two plastic-free shops near my house, so I started by saving my old bottles and refilling with Faith In Nature shampoo, which is lovely, made in Britain, and also palm oil-free.

But I realise that not everyone is lucky enough to live near a refill station, so I was thrilled to discover another Irish brand, Paradoxx. As well as having 91% natural ingredients, and being vegan, the bottles themselves are made from lightweight aluminium which is, like glass, infinitely recyclable. It’s worth pointing out here that although it is possible to recycle some plastics, they can only be recycled around 7 times and not usually back into the same thing that were to begin with. So while PET bottles can be made into recycled polyester, for example, so I’m trying to avoid plastic altogether where I can.

Paradoxx salt spray

Anyway, back to the products. I’ve been using the shampoo and conditioner – really nice –  but my favourite product is the salt spray. I’d previously been obsessed with the Davines salt spray which, although natural and brilliant because the bottle lasts so long, still comes packaged in plastic. This one is a little lighter in formulation, which means you can use it two days in a row without having to wash, thus saving water too. You can buy the products on Paradoxx’s own website or at Next.


Fulfilled shampoo, £26, and conditioner, £26 (wearefulfilled.co

Since I originally wrote this feature, I’ve discovered another brand using metal bottles called Fulfilled. They’re lovely big bottles, so they last ages, and you can buy refill pouches online if you don’t live near anywhere that refills shampoo (these are plastic, but it’s currently the best and most lightweight way of sending a liquid in the post. Fulfilled are working on an alternative). And as you can see, the bottles have been designed to look really cool, so they are a great addition to my shower. They’re also free of sulphates, parabens and palm oil – this means the shampoo doesn’t lather as much as traditional shampoos (but is a much more sustainable option). I’ve found it works best if you use a small amount on the top of your head, and then another small amount on the ends if you’ve got long hair.

I will probably then refill these when they’re empty, as I’d rather keep the bottles going than get new ones. I might also try my local hairdressers Blue Tit’s refill service, which you can do when you buy their Oway products – the glass bottles are really stylish but perhaps not as practical if you have kids or are clumsy! Blue Tit has salons all over London.


Bright ideas


Bybi CBD Booster, £12, and Supercharge Serum, £32 (bybi.com)

Another win in the packaging design from Bybi! I’ve tried a few of their products now and some of them are a little too rich for my skin, but these two are perfect. The CBD Booster works for brilliantly to make my monthly hormonal breakouts less angry, and they clear up much more quickly, too. I’ve also used it on skin irritations (I suffer from mild psoriasis) and it worked better than anything I’ve tried before. The Supercharge Serum is a pretty luxurious addition to my make-up – I add a couple of drops to my tinted moisturiser for a natural glow and a delicious smell to boot. Bybi is certified cruelty-free and vegan, and uses 100% natural ingredients.

Naked in the rain shower

Lush naked shower gel

Lush avocado naked shower gel, £8.98 (lush.com) – NB it is much bigger than this when you buy it – this one is well used!

One of the first questions I asked myself on this journey was “why do I need shower gel?” And the answer I came up with was: I don’t. It has no benefit over soap, for me at least. And if you find soap does dry your skin out, there’s always the option of moisturising with something natural, like coconut oil (side note: coconut oil is an absolute miracle product – see also makeup removal, psoriasis soother and even removal of floor tile cement from dog paws).

The trouble is, although soap doesn’t come in a plastic bottle, it’s often wrapped in cellophane. And it also often contains palm oil. So my best shower gel alternative is Lush’s naked shower gel. Until recently it was only available from time-to-time, but now it’s a constant feature on their shelves. I love the way it makes the whole bathroom smell delicious after you’ve used it, and for anyone moaning that it makes a mess in the shower, you just need to invest in a little dish to keep it in and try not to place it in the line of the shower spray. Oh, and it lasts for MONTHS! What’s not to love?

Me ol’ bamboo

Zao mascara_2

Zao refillable Aloe Vera mascara, £20.75 (zaoessenceofnature.co.uk)

This wasn’t a gift; I bought my refillable mascara online after realising that it was one product that SURELY had to be easy to make refills for, and also something I can’t live without. And in spite of a few bad reviews, I opted for this one from Zao. Mostly because I couldn’t find anything else. Sure, you won’t get a false lash effect, but that’s not what I’m after anyway. It goes on well, comes off easily, and doesn’t smudge onto my upper eyelid like some brands do.


Zao Aloe Vera mascara refill, £13.50 (zaoessenceofnature.co.uk)

You do need to be a bit careful that the unit holding the mascara doesn’t start to unscrew after a while as it can get a bit messy, but I just gave mine a quick wipe and tighten and it worked perfectly again. It’s also not waterproof, as I discovered when my aunt’s puppy drank some seawater and did a human burp and I cried all my mascara off with laughter. Other than that though, I’m impressed. Both the main mascara with the wand and the refill tube are made from biodegradable bamboo, rather than plastic.

Cotton Eye Joe

Leave No Trace cotton pads

Leave No Trace reusable cotton pads, from £8 for 8 (etsy.co.uk)

Something else I have invested in is these Leave No Trace reusable cotton pads after I saw them on Alex’s brilliant blogpost about being more sustainable around the house and with a baby on The-Frugality.com. They work exactly like cotton pads, but when you’ve used them you just pop them in the machine and give them a wash. There is also an organic cotton option; the production of organic cotton uses less water, as well as avoiding harmful pesticides.

Like Alex, I bought two sets of 12 so I could have them on rotation when some are in the wash. They come with a little drawstring bag, so I usually have one for clean pads and the other for dirty. They’re nicer and softer after one wash, but you’ll have to get used to them never looking 100% pristine. But who cares?! They are clean and no one else will see them anyway. Oh, and don’t use to remove nail polish – you’ll need these from Tabitha Eve for that.


Show me the honey

Promed toothpaste

Biomed toothpaste £3.95 (evolutionorganics.co.uk); also available on the shelf at Sainsbury’s so you can pick it up with your weekly shop. Save Some Green bamboo toothbrush with bamboo bristles, £2.50 (savesomegreen.co.uk)

I’ve taken my research too far when it comes to toothpaste. The palm oil-free stuff in a glass tub I bought from one of my aforementioned plastic-free shops is well-meaning but tastes absolutely disgusting and set me back ten quid. Lesson learnt.

Having tried a lot of toothpaste that isn’t Colgate (often the only toothpaste option in the supermarket) I can now reveal my favourite: Biomed. I use the one with propolis extract, which is a byproduct of honeycomb, so you’re encouraging beekeeping by buying it, and that has to be a good thing. It also tastes much nicer than traditional minty toothpaste and I’m keen to try its coconut whitening toothpaste, too. As you can see, I’ve also switched to a bamboo toothbrush – I don’t use an electric toothbrush and before you all shout at me my dentist has actually told me she doesn’t think it’s necessary.

The company that makes Biomed – Splat – is also carbon neutral and with its partners plants dozens of hectares of forest every year. But do beware, the packaging is so nice that when your cousin comes to stay, she might mistake it for a really nice hand cream!



  1. I feel everywhere I look I see unnecessary plastic and the guilt is terrible so articles like this are definitely appreciated. It’s impossible to eliminate it all but if everyone made one small change it would make a difference.

    Anyway I’ve been using green people sun cream for years and I’m going to try the new ren one soon. I’ll look forward to reading more articles like this.

  2. Thanks for this Hannah! I wish I’d read it before I experimented with palm oil toothpaste too! Second nomination for green people sunscreen – it’s brilliant x

    • Oh there’s some horrible stuff around! I also really liked Jason toothpaste in my experimentation. But it’s more expensive and not as easily available. The fact that you can pick Biomed up with your weekly shop is a massive bonus (provided you shop At Sainsbury’s of course!)

  3. I have a memory of having shampoo and conditioner in aluminium bottles years ago (probably over 20!) but for the life of me can’t remember what brand it was! Going to investigate!

    I don’t think I can give up my electric toothbrush though, never feel my teeth are clean with a normal one as I can’t get to my wisdom teeth!!

  4. Lots of UK surf shops sell a variety of natural and marine friendly spf plus they would welcome the support

    • Thanks I will see what my local on the Isle of Wight has next time I’m down there. I had someone recommend some yesterday too and was in the middle of buying some when my phone died so thanks for the reminder!

  5. Hi Hannah, here’s a cut and paste of a recommended list of natural suncreams recently posted by the excellent admins from the FB group Journey to Zero Waste in the UK:
    🍭Shade Suncreen – Metal tin- Organic- NonToxic- Not teated on animals
    🍭Badger – Organic- UVA – UVB – Sensitive skin safe – Cruelty free – Reef safe – Water resist
    🍭 Alurist – Hypoallergenic – Fragrance free
    🍭 Amazinc- Metal tin – Eco friendly – Natural ingredients – Reef safe – Ethical
    🍭 Jason – Vegan – No parabens – Non greasy
    🍭 Sunsense – Australian made- UVA – UVB – Fragrance free – 4hrs water resistant – Suitable from 6 months old
    🍭 All good – Metal tin – Organic – GMO free – Reef friendly
    🍭 Avasol – Cardboard tube – Organic – Fairtrade
    🍭 Green people – Organic – UVA – UVB – Non toxic – Reef safe – Sensitive skin safe

  6. This is great! I’ve been using Tropic Skincare products (vegan, natural and carbon positive company) for everything including hair and sun care. I had no idea how incredibly harmful a lot of the ingredients in Sun care are and horrendous for destroying coral reef!
    I’ve tried their deodorant too but it isn’t 100% for me, smells lovely though. I’m going to try your suggested deodorant.

    • Oooh thank you for this! I will check it out. And yes, why WHY didn’t we all think about it earlier?! I swim in the sea A LOT and I’m horrified at the damage I could have done over the years…

  7. Hi there, this is such a great post and I’m really loving this whole series on sustainable shopping of all sorts (and also feeling very reassured that I’m not the only 40-ish year old woman going braless and trying to change the world one spork at a time) so huge thanks to you.

    Anyway, you mentioned your search for a good organic sunscreen and I had to put in a good word for Antipodes Immortal SPF. Years of factor 50 horrible chemical sunscreens have made my skin really sensitive to the sun, but I wore this in 30-odd degrees last year and it kept me burn free (apart from the patch of leg I managed to miss) and I didn’t have my usual sun allergy either. It is a thing of wonder. I did smell a bit like a hobnob while I was wearing it, but it was worth it…

    Thanks again for this great series, and have a lovely weekend.

    All the best Christina


  8. If you are a flosser (teeth not dancing) then Georganics does the cutest wee glass canister with refillable recyclable floss. Also does a sweet glass jar toothpaste but it is a bit on the putty side of things!

  9. You should check out BECO a UK soap company who also make the most amazing shampoo bars! Best thing is that they are certified plastic free (the only one I’ve found) so no plastic in products or packaging. Much cheaper than lush for double the amount and I find it lasts for months!

  10. I never tried any of those, except natural deodorant which I use every day. Now since the lockdown, I am thinking about trying more stuff cause anything can happen.

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