The ultimate affordable shoe lover’s gift guide

21 gift ideas under £50 for footwear fanatics.

It’s December! Which also means (Noddy Holder voice), it’s Christmas! And I thought it might be nice this year to do a shoe lover’s Christmas gift guide. Now, obviously it’s unlikely that you’re going to buy someone a pair of shoes for Christmas because a) that would be very brave unless you know the person really well, and b) that would be very generous unless the person is very special. So instead, I’ve rounded up a few small gifts that would be appreciated by someone who is enthusiastic about footwear.


I love receiving books at Christmas. It’s why I wanted to write a book myself four years ago (which I am obviously suggesting as a GREAT gift, along with my second book, in this guide!). The Waterstones gift tables are always full of great ideas, particularly for fashion, but here are some of my favourites. Where’d You Get Those is a fantastic first person history of the rise of sneaker culture in New York in the Seventies and Eighties which I’d recommend for anyone with a geek-like love of kicks. The Socks Rule Book is a fun take on that most humble of footwear, and would make a brilliant accompanying gift for some actual socks (see below). And Know Your Style is a wonderful book from the brilliant blogger Alyson Walsh from the That’s Not My Age blog.

Where’d You Get Those? by Bobbito Garcia, £31.06 (; Socks: The Rule Book by Mitchell Beazely, £10 (; Know Your Style by Alyson Walsh, £12.99 (; En Brogue: The Trainers Guide, £10 (; En Brogue: Love Fashion. Love Shoes. Hate Heels, £10 (


I challenge you to find anyone who wouldn’t be thrilled with receiving a lovely pair of socks for Christmas. And while I am a fan of snazzy socks, I do think they’re a bit of a risk as a gift. I’d much rather give something I think the person is actually going to wear. Obviously don’t just buy someone black cotton socks – that’s not exactly thoughtful! – but something really good quality, perhaps with a nice finish like ribbing, but in a plain colour, will probably make a better stocking filler if you actually want to see them being worn in the new year. Arket is a great place if you’re buying for multiple people, as you can use their special offers across both the men’s and women’s socks.

& Other Stories glitter rib socks, £8 ([AD]; Arket recycled cashmere socks, £25 ([AD]; Boden cashmere socks, £45 (; COS speckled wool silk socks, £7 ([AD]; Uterque pack of shimmery socks, £15 (

Care kits

Women are sometimes overlooked when it comes to shoe care kits, so it’s good to look at brands which are traditionally known for menswear if you’re after lots of bits and bobs in one package. I love Grenson’s William Green’s range of shoe care – the tonic is brilliant but I think this complete suede kit would make a fantastic present. If your recipient travels a lot, they might prefer something more portable, like these all-natural wipes from Canadian brand Shoe Rescue. And don’t forget shoe laces as an affordable gift – I’ve written about them a lot before but my favourite places to buy are Shoe String Laces, Mr Lacy and Big Laces.

Grenson William Green's suede salvation kit

Grenson William Green’s suede kit, £25.50 (; Hunter rubber care kit, £15 ([AD]; Oliver Sweeney leather conditioner, £15 (; Shoe Rescue wipes, £6.72 (

Foot care

Summer might seem like a distant memory,  but the chances are that your shoe fanatic friend loves sandals as much as hiking boots, so anything foot care or nail polish related is a good bet. I’m not a fan of buying lots of beauty products so I’m recommending the brands I’ve found to work the best; in particular, polish which stays on the nails for the longest. This Essie colour is one of my favourites, and one which I get asked a lot about on Instagram, too.

Chanel Le Vernis nail polish in ‘washed denim’, £22 (; Essie Wild Nudes nail polish in ‘clothing optional’, £7.99 ([AD]; Scholl foot cream, £5.99 (


Mr Brogue and I often buy ourselves a joint Christmas present that we can both enjoy, rather than one each, and an art print is a great way of doing this. They’re also brilliant if you know anyone with a new home and empty walls who has plans to make a gallery wall. Because then you need all the prints you can get! I would be happy to add any of these to my collection (hint).

Air Max Master Collection print, from £20 (; Retro 1950s shoe print, £12 (; Tap shoe print, £11.63 ([AD]; Swing dancing couple print, £25 ([AD]

Of course, if it’s YOU that’s the shoe fanatic, then share this post with your family and friends as a massive hint!!

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