Women have officially fallen out of love with heels…

…and the rest of this week’s Shoes News

Only 1 in 5 women have bought a pair of heels this year

Figures released this week from Mintel show that only 22% of women have invested in a pair of heels this year, down from 29% last year (I love a good statistic). Now, while I knew that heels had really gone out of favour with a lot of women (thankfully this trend coincided with me starting this blog six years ago), this figure really surprised me – and it’s brilliant! That so many women are embracing the comfort AND style of flats and feeling empowered in their choices is music to my ears. And presumably music to those women’s feet, too.

Hannah Rochell Photographed by Zac Frackelton


Of course, it helps that trainers are a huge trend in fashion at the moment, so let’s hope that the catwalks don’t suddenly start churning out vertiginous heels again when fashion week starts in a couple of weeks. But I genuinely don’t think it would matter that much if they did, because as all of you reading this know, once you discover that such a thing as stylish flat shoes exists, it’s very hard to even entertain the idea of wearing heels again.


My exciting illustration collaboration

No sooner had I announced I would be selling greetings cards on my Etsy shop, I got a call from one of my favourite brands Seven Feet Apart. They wondered whether I’d be interested in painting their amazing JO-18 trainers – a collaboration with Jamie Oliver – and producing a postcard for them. The result is this, and everyone who buys a pair of the limited edition trainers will receive one of my postcards signed by Jamie himself. How cool is that?! They’re in stock now, and I can confirm that they are gorgeous! They were also really fun to paint.

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Seven Feet Apart x Jamie Oliver JO-18 trainers, from £169 (sevenfeetapart.com)


3 Of The Best…tweed flats

Mango red tartan sling-backs, £35.99 (mango.com); Simone Rocha tweed flats, £495 (mytheresa.com); Zara tweed flats, £25.99 (zara.com)

I know it’s still August, but summer has gone on for ever and I’m excited about the new season. So this week’s 3 Of The Best is a half-way house between seasons – a dainty shoe that you won’t be wearing in the snow, but that is made from a fabric that feels distinctly autumnal: tweed and tartan. Pair these beauties with a leather skirt and a chunky knit for a timeless nod to mod.


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