Swear’s new customisation platform, and the rest of this week’s Shoes News

You’re going to love this, I Swear


Hands up who remembers Swear? I had a gorgeous pair of almond toe desert boots from this London brand that I absolutely loved years ago – they’re still knocking around somewhere and if you’ve got beady eyes you can spot them in my first book En Brogue: Love Fashion. Love Shoes. Hate Heels.

Anyway, Swear has completely rebranded as a customisation service which launched this week and it’s brilliant! You can do anything from just change the laces and add your initials – and they’ll get these to you in 48 hours – or you can design a pair from scratch. These will be made especially for you and take around 4-6 weeks from ordering to delivery. Prices range from £215 right up to over £7,000, the higher prices allowing for some exotic skins. I had a little play and this is what I came up with.

Screen Shot 2017-10-11 at 15.49.37

How cool? They wouldn’t come cheap – £475 for this particular design, in fact – but I do like that this is an antidote to fast fashion; you get exactly what you want (so theoretically won’t go off it quickly) and there’s no waste since it was made especially for you. Failing that, just hop online and have a play. It’s GREAT fun! Plus if you’re feeling uninspired, you can have a look at some designs by the brand’s hand-picked curators, who include the British model Leomi Anderson (above) and Will.I.Am. Head to swear-london.com and hit ‘custom 360’ to have a go.

ONE DAY ONLY! Converse x JW Anderson pop up

If you are in Shoreditch today – that’s Saturday October 14th – then head to this one day pop up store for a dose of designer Converse. The monochrome styles above are available today only, and will be £90, though a further collection is coming in December. Head to:

JWA Workshop Space

100 Shoreditch High St, London E1 6JQ

12 – 8PM

Time to Veja out

En Brogue wearing Veja

This colour is currently sold out – sorry!

I’ve been meaning to try some Veja trainers for ages and last week the lovely people at Second Store, which you may have read about in these very news pages a few weeks ago (if not, have a look here), sent me a pair to try out. Veja is a vegan shoe brand, and has gained somewhat of a cult fashion status in the last year or so – perhaps because so many people are choosing a plant-based diet these days, but I think mainly because the designs are so much better than they were in the early years of the label.

Left to right: VEJA B trainers in grey blush mesh, £85 (second-store.com); SDU trainers in snow, £84.99 (zalando.co.uk)

I was VERY impressed with the materials – the faux suede is absolutely as good as the real thing, and weirdly they had a really nice smell. I know, no idea. Plus they are super comfortable – not even a hint of any rubbing. They do come up slightly short on the toe but I still wear my regular size very happily. All in all, I would highly recommend. New shoes with a clear conscience!