Jellies – the retro classic that’s cheap AND stylish

I think Mr Brogue thought I was mad when I bought him a pair of jellies in a French supermarket last summer. But unlike me, he didn’t grow up on the Isle of Wight and he doesn’t half struggle to get in and out of the sea if it’s not a perfectly sandy beach. Although it always gives me a good laugh watching him walk in an ungainly manor out of the ocean after I’ve nimbly found my way back to my towel, enough is enough, and given that we were about to go on a trip to the Amalfi coast – not known for its perfect sandy beaches – I thought they would come in handy (and they were only FIVE EUROS!). Anyway, I was right – we had some great swims from stoney beaches that would have been a right palaver if he didn’t have his jellies. The weird thing is though, I thought they looked rather nice on him. And then I found this picture of Jarvis Cocker from the 90s, and my love for jellies grew even more.

Nice jellies, Jarvis!
Nice jellies, Jarvis!

I’ve got my own pair of jellies – of course I have! – and I’m more and more inclined to wear them even when I’m not swimming, though that added bonus is definitely useful when you like a good sea swim in the UK. Mine are from a brand called Sun Jellies and I can’t recommend them enough, not just because they do a really good range of colours, but because their jellies come in at just £14. Bargain! Rubber sandals are one of the few types of shoe you can buy cheaply and not worry about how they were produced – because they are genuinely really cheap to produce – but you don’t need to worry about animals, either. Jellies are 100% vegetarian shoes. Personally, I prefer jellies in a slightly smokey transparent finish, or in a navy or black as I think they look more chic (yes, I just used the words ‘jellies’ and ‘chic’ in the same sentence) but I am rather drawn to the milky lemon yellow ones (below). Oh, and Sun Jellies also makes the bags you will remember from the Eighties – and they’re only £10.

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Sun Jellies, £14, (BUY ME HERE!)
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Sun Jellies in banana, £14, (BUY ME HERE!)

Some other jellies that I really like at the moment are these  (below, top) from ASOS. They’ve cleverly made them in a matt finish, because sometimes it’s the shininess of the rubber that puts people off wearing jellies. And there are loads more on the high street too – nothing over £20! Check back on the blog tomorrow when I’ll be looking at alternative bathing shoes (that are all totally stylish enough to wear when you’re not bathing).

ASOS black
‘Foresure’ jellies, £10, (BUY ME HERE!)
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Jelly shoes, £4.99, (BUY ME HERE!)
‘HUEY2″ sandals, £20, (BUY ME HERE!)
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