There seems to be a bit of a trend emerging in flat shoe design: there are loads of new brands that are headed up by women. This is BRILLIANT news (obvs) and a brand I’ve had my eye on for a good few months now is Rogues, whose website launches today.

The lady behind Rogues is Katie Harland, and I really like what she’s doing. She decided to start Rogues when she struggled to find comfortable shoes that were also professional looking. Trainers were too casual, and traditional brogues often tricky to wear, so she decided to make shoes that were a hybrid of the two. The result is the Rogue lace-up; a simple, flattering shoe with the formal feeling of a traditional shoe as well as the fun (and comfort) of a trainer. I think they look a bit like a desert boot, too (thumbs up!), plus you all know I’m a big fan of a bouncy, white rubber sole.

All the shoes are lovingly made in Portugal (Portugal makes great shoes, so the quality will be good) and they are all priced at £150. You can also buy a pack of laces for £5 so you can get different looks (and give other shoes in your collection a new lease of life, too!). In fact, the only problem I can foresee with this brand is that I love ALL of them – I couldn’t possibly pick a favourite! I’d love to know what you think too – leave comments below!