brand focus: SENSO

I do love a brand that has a family history, and Australian footwear brand SENSO certainly fits into that category. Established in the 1980s, it is now run by the original owners and their three daughters, each responsible for a different part of the business. How nice would it be to work with your parents and your sisters?

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Ava skate shoes, £115 by SENSO at ASOS.com (BUY ME HERE!)

Anyway, the shoes they produce are LOVELY! My first illustration commission was for Harvey Nichols’ Shoetopia department, and the SENSO boots I was ask to paint for the project really brought the brand to my attention. They manage to design styles that are both classic and really modern, with interesting design touches and unusual finishes. These are ‘look at me’ shoes; the sort of footwear people will stop you in the street and ask you about.

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Ava skate shoes, $199 (AUD), senso.com.au (BUY ME HERE!)

Because the brand is Australian, its seasons are opposite to ours so the most current collection is SS14 (great if you are going on a winter holiday and need some out of season sandals!). Much of the AW14 collection is still available on SENSO’s website though (they offer free worldwide shipping), and ASOS also has a good selection too. I love the chunky skate shoes, particularly in plaid.

Senso grunge shoe
Katia grunge sole shoe, £155 by SENSO at ASOS.com (BUY ME HERE!)
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Kat shoe, $249 (AUD), senso.com.au (BUY ME HERE!)

At my day job as fashion features editor at InStyle, we shoot a lot of SENSO because as well as having brilliant designs, the prices are very reasonable too. These shoes look like they are proper designer – EXPENSIVE – but as you can see, you can pick up a pair for a little over £100. There is a really great selection of styles, from chunky masculine shoes to more delicate, pointy flats, and there’s always a good offering of animal print, which can’t be a bad thing! So if you’re looking for a pair of chic, statement shoes, this may well be the brand for you.

Senso leopard 2
Freja shoes, £139 by SENSO at ASOS.com (BUY ME HERE!)
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Jax, $229 (AUD), senso.com.au (BUY ME HERE!)
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Freja, $259 (AUD), senso.com.au (BUY ME HERE!)
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