Exciting news! adidas has opened its first store in London dedicated entirely to its Originals range. Now, I am a BIG fan of adidas Originals. Huge. It was a pair of adidas Superstars (or ‘shell toes’ as I used to call them) that I loved so much I slept with them next to my head so they would be the first thing I saw when I woke up. So as you can imagine, I am excited about this! The launch party last week was great fun – I got to have me and my Stan Smiths printed on a T-shirt – but the store is now fully open to the public, too.
As well as Stan Smiths and Superstars, I LOVE Gazelles. I remember coming on a school trip to London to watch Shakespeare’s ‘The Tempest’ at the Barbican and managing to find the time to not only buy a pair of purple Gazelles, but to re-lace them in the theatre and still pay attention to the performance! I recently bought a new pale blue pair, but these in mustard are setting my pulse racing a bit, I’m not going to lie.
What’s great about Originals is that adidas keeps reinventing your favourite classic styles. This camouflage print pair of Superstars is great for the new season (there was a lot of military inspired fashion on the catwalk) and I spied some pretty amazing steel toe-cap versions in store at the party, too.
Stan Smiths have had a bit of a revamp as well – there’s this lovely textured finish that comes in the off-white above, as well as the blue I’m holding in the top picture. I highly recommend a trip to the store if you’re in the Carnaby Street area – it’s at 15 Fouberts Place.