So…you thought it was just me and you? Think again. Flat shoes are having a moment, in fashion terms, so there’s never been a better time to ditch the heels in favour of something more practical. I spoke to three industry insiders about their love for stylish flat shoes, and will be bringing you their verdicts each day for the rest of this week. First up, and inspiration for this series of posts through her #TheDailyShoe pictures on Twitter and Instagram, Stylist Magazine’s Fashion Director, Alex Fullerton.

“Despite being a fashion director, I keep practicality upmost in my mind at all times. I walk a lot and find it really ungainly to perch in a doorway and change into heels, although I have done it on occasion (who hasn’t?!). Wearing a pair of flats that can take me from breakfast to cocktails – all while looking chic – means I have one less thing to worry about. And one less thing to carry in my bag each day.”

“I think that people who work in fashion appreciate good shoes, whatever their heel height, so I don’t feel pressure to wear heels although I do love the elevated aspect a good stiletto gives at times. I have a huge array of flats but currently some of my favourites are monk styles, with a buckle over the instep. When I plan my outfits I have to keep proportion in mind as I’m not tall so I often wear my flats with short skirts or slim leg denim. Wide leg trousers or pencil skirts always need a heel on my figure.”

“Trends are either a continuation of the mood of the previous season or a total reaction. This season designers wanted to wipe the slate clean of the ridiculous heights we’ve been dealing with recently and start afresh with flats.”

“#TheDailyShoe was inspired by @katiejanehughes’ #TheDailyFace on Instagram. She’s a friend and make-up artist and I just thought, why not post pictures of my shoes and those that I’m shooting / find in the fashion cupboard? Shoes always make a cute picture.”

Tomorrow, Red’s Executive Fashion and Beauty Director, Emily Gegg…