Category Archives: stylish flat shoes

New store alert! adidas Originals

me at the Originals store launch party. They printed this image on a T-shirt!

Exciting news! adidas has opened its first store in London dedicated entirely to its Originals range. Now, I am a BIG fan of adidas Originals. Huge. It was a pair of adidas Superstars (or ‘shell toes’ as I used to call them) that  I loved so much I slept with them next to my head so they would be the first thing I saw when I woke up. So as you can imagine, I am excited about this! The launch party last week was great fun – I got to have me and my Stan Smiths printed on a T-shirt – but the store is now fully open to the public, too.

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adidas Gazelles, £75, (BUY ME HERE!)

As well as Stan Smiths and Superstars, I LOVE Gazelles. I remember coming on a school trip to London to watch Shakespeare’s ‘The Tempest’ at the Barbican and managing to find the time to not only buy a pair of purple Gazelles, but to re-lace them in the theatre and still pay attention to the performance! I recently bought a new pale blue pair, but these in mustard are setting my pulse racing a bit, I’m not going to lie.

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Superstar 2.0, £62, (BUY ME HERE!)

What’s great about Originals is that adidas keeps reinventing your favourite classic styles. This camouflage print pair of Superstars is great for the new season (there was a lot of military inspired fashion on the catwalk) and I spied some pretty amazing steel toe-cap versions in store at the party, too.

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Stan Smiths, £70, (BUY ME HERE!)

Stan Smiths have had a bit of a revamp as well – there’s this lovely textured finish that comes in the off-white above, as well as the blue I’m holding in the top picture. I highly recommend a trip to the store if you’re in the Carnaby Street area – it’s at 15 Fouberts Place.

need some ankle boots for the bad weather? Try Free People

Where has the summer gone?! And we were having such a good one, too. I did read somewhere that the UK has a mini monsoon season in August, so that certainly seems to be the case this year. But it does give you an excuse to start thinking about next season and subsequently…ankle boots!

Style-Nine ankle boots, £149, (BUY ME HERE!)

To celebrate the launch of its own shoe line in the UK, Free People sent me this gorgeous pair of boots to shoot and I am very impressed. They’re a really cool design (if you heard me on BBC Radio 4’s Today programme – if not, click here – they’re the boots that Zandra Rhodes complimented me on!) and they’re extremely comfortable, too. They’re a cut-out design, so look brilliant with a flash of flesh in the late summer months, but also work really well with a pair of socks.

how I styled them

This pair comes in five different colours, and there are absolutely LOADS of lovely ankle boots available on the website. Free People, if you’re not familiar with it, is an American brand with a boho feel, which means the leather on the shoes often looks ready worn-in. I also love the way they are styled up for the pictures – it really give you a good idea of how they will look on. It stocks other brands as well as its own (though its own tend to be the cheaper ones), so there’s an absolutely massive selection. Here are a few of my favourite styles. Happy shopping…well, what else are you going to do during a monsoon?!

Skyfall lace up boot, £148, (BUY ME HERE!)
Braeburn ankle boot, £138, (BUY ME HERE!)
Darin ankle boot, £300, (BUY ME HERE!)
Flying Ranch ankle boot, £178, (BUY ME HERE!)
Carling King ankle boot, £228, (BUY ME HERE!)

update your shoes PART 1: shoe clips

In the first of a series of posts exploring ways you can update your existing shoe collection, I’ve a funny little discovery for you. Shoe clips – adornments that you attach to the front of your shoes – are a cute way of pimping your pumps. They work best on ballet and pointy styles, and my favourites are these pompoms by Cleo B.

shoes, Diane von Furstenberg; pompoms, £35, (BUY ME HERE!)

OK, so they’re a little bit out there, but it’s really fun idea borrowed from high end brands (I spied some very expensive pompom shoes at Milan fashion week). At just £35, you can effectively get countless new pairs of shoes with these fluffy numbers. Incidentally, these are FAUX fur, though they are so realistic I had to double check!

shoes, Lucy Choi London; pompoms, £35, (BUY ME HERE!)

The black versions are a little easier to wear; I love how they transform these camouflage print pumps into the ultimate party shoe. And of course black is likely to work on more than one pair of the shoes in your wardrobe.

I’ve just made a REALLY exciting purchase that’s being shipped over from the States, so as soon as that arrives I will bring you part 2 in the series!


Gothenbrogue: flat shoes in Sweden

Vagabond Kasai trainers on their way to the airport

Well aren’t I a lucky girl? I just got back from Gothenburg (you can thank my dad for the pun in the title!) and it was fabulous. I’d never been to Sweden before but I can’t wait to go back: it’s an absolute heaven for flat shoe lovers.

me at Way Out West festival – this may be the only time I wear my reversible cagoule leopard side out!

I was in Gothenburg with Vagabond – the Swedish shoe people – at a festival called Way Out West, which they sponsor. Although it’s still quite a niche brand in the UK, Vagabond is a MASSIVE deal in Sweden. And no wonder: the designs are really cool and the prices are VERY affordable.

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Kasai trainers, £54.99, (BUY ME HERE!)


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Kasai trainers, £54.99, (BUY ME HERE!)

You might have seen the Kasai trainers above on my Instagram posts. I’ve been wearing them for about six months now and I LOVE them. They’re incredibly comfortable and super light weight – I actually prefer them to some other well-known brands that make styles similar to this. They come in loads of different colours and are less than sixty quid, so well worth checking out.

Vagabond sandals at Way Out West

I’m also very keen on Vagabond’s offering of sandals and pool slides. Here I am with Alex from The Frugality (read her brilliant blog here) in white Erie sandals, Jo from Vagabond in Flora sandals and me in black Erie slides. They’re great if you like the look of Birkenstocks but fancy something a bit different – I love the patent finish on mine.

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Erie sandals, £54.99, (BUY ME HERE!)
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Flora sandals, £45.49, (BUY ME HERE!)
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Erie slides, £54.99, (BUY ME HERE!)

Other things Sweden is good at? Wallpaper, cool stuff made of concrete, and facial hair, as the photographic evidence below proves. All things that I love too! The beard bar below was at the festival itself – I’m starting to wonder if Mr Brogue might be secretly Swedish…

fishy wallpaper at Hotel Scandic Crown
a concrete roller boot at cool boutique Grandpa
beard maintenance at Way Out West






what to wear on a staycation

Well aren’t we having a cracking summer in the UK this year? I haven’t been away on my summer holidays yet but I’ve spent a lot of time by the sea in Britain already and it’s been wonderful. Since it’s virtually August (how did that happen?!) and lots of you will no doubt be packing up the car to head to Cornwall, Scotland, or, if you have any sense, the Isle of Wight, here’s what I reckon you should pack for our country’s unpredictable weather.

1. a pair of waterproof sandals

Vagabond slides and lovely tiles

We’re ALL fans of Birkenstocks and they’re all well and good when it’s dry, but get those sandals wet and that cork sole takes a bit of a battering. I’ve got the perfect alternative though: a pair of waterproof pool slides. The pair I’m wearing here is from a lovely Swedish brand called Vagabond (if you don’t know about them already, check them out – great designs and VERY reasonably priced) but you could get a cheap built-for-purpose pair from a sports brand like Nike or adidas if you want a high fashion look. We might be having lots of sun right now but I’ve just seen the weather forecast and there’s some rain heading in for the weekend, so be prepared!!

Erie slides, £38.49, (BUY ME HERE!)
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Taedia Zoon slides, £14, (BUY ME HERE!)

2. don’t discount your brogues

Grenson brogues on Aldeburgh beach

If, like me, you’ve bought heavily into the modern rubber soled brogue styles from brands like Grenson, you’ll know that they are about as practical as it gets when you get caught in the rain. I’ve also become really fond of wearing my brogues with shorts when it’s hot, as it’s a much smarter option than sandals if you’re going out for dinner or drinks. And they’re so bouncy and comfortable, they’re brilliant for strolling around a town or beach (as I’m doing here in Aldeburgh in Suffolk).

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Emily, £285, (BUY ME HERE!)
Louise Derby shoes, £150, (BUY ME HERE!)

3. pack some slip-on skate shoes

my favourite Liberty print skate shoes

For days when the mercury drops, you’ll be glad you remembered to bring these comfy pumps. Smarter than trainers but just as comfortable, they’re brilliant for visiting a theme park, going on long walks or going on a shopping trip (easy to take off and put back on again in the changing rooms). I have different pairs for the winter and summer, and have been living in this floral print pair from Y.M.C. for the past two summers (I switch to darker ones for the winter). Pastel colours are also a great option while the sun is shining.

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floral slip ons, £45, (BUY ME HERE!)
snakeskin effect slip-ons, £39.95, (BUY ME HERE!)

4. find some wellies you actually like

Boden wellies on a fishing boat

If you’re planning a trip that includes muddy walks or, as in my case, a mackerel fishing trip, you might want to consider bringing a pair of Wellington boots. I was lucky enough to go to Padstow with my job at InStyle with Boden, and when Boden take you fishing, they provide the wellies! If these are a bit bright for you, there’s a plain black pair that just looks like biker boots (how chic!) and this leopard print pair would look brilliant with a Breton stripe. Another brand I love for wellies is Ilse Jacobsen, whose boots are in the sale at Office at the moment.

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ankle boot wellie, £39, (BUY ME HERE!)
Isle Jacobsen
Isle Jacobsen wellie boots, £45, (BUY ME HERE!)

Happy holidays everyone!



Dieppa Restrepo loafers, £67 reduced from £168 at (BUY ME HERE!)

Apologies for the radio silence. It’s been a busy week with the En Brogue book (find out how to pre-order it here!) but I’ve found the time to draw your attention to something very important: THE SALES. It’s really hard to resist a hefty discount, even when you have a shoe collection as large as mine. While researching the product for this very post, I got distracted and panic-bought a pair of shoes from (its sale is AMAZING, go there NOW). There was only one pair left in my size! What did you expect me to do?! I’ll share those with you once they arrive but meantime, here’s a round up of my favourite styles in the sales RIGHT NOW! There are a few pairs you might recognise from my own collection, too. Hurry before it’s too late…

Swear ‘Nena’ chukka boots, £69 reduced from £138 at (BUY ME HERE!)
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Grenson ‘Emily’ brogues, £120 reduced from £210, (BUY ME HERE!)
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Penelope Chilvers Safari boots, £119 reduced from £249 at (BUY ME HERE!)


'Punk' sandals, £100 reduced from £195 at
Y.M.C. ‘Punk’ sandals, £100 reduced from £195 at (BUY ME HERE!)


here, kitty kitty

Kitty & Co collection,

I don’t know what’s happening to me. In my last post I purred over some amazing feline shoes from French brand Chatelles (they have a tail!), and now I find myself doing it again. I really don’t like actual real life cats (I’ve just cleared up an almighty amount of the neighbours’ cats’ poo from my garden AGAIN and Mr Brogue is terribly allergic) but these pumps are just TOO CUTE not to draw your attention to. And yes, they’re a little on the expensive side, but everyone I’ve ever known who’s treated themselves to a pair of Charlotte Olympia’s Kitty flats has been quite literally thrilled about it.

Clever Kitty, £465, (BUY ME HERE!)


The Kitty flat isn’t a new thing, but this collection – called the Kitty & Co collection – is new for July. It includes eight styles, all made from luxurious velvet, with a personality all of their own, my favourite being Clever Kitty (above). Imagine wearing a pair of shoes that not only has a face and ears, but is wearing a pair of glasses, too!

Superstar Kitty, £465, (BUY ME HERE!)

If you go on to the website, there’s a fun feature where a digital eight ball will “shake” and tell you what kitty you are today. I was Superstar Kitty (above). Until I tried next time, when I was Pouty Kitty (below).

Pouty Kitty, £465, (BUY ME HERE!)

There’s something so delightfully childlike about this that appeals to a ten year-old me, who was obsessed by My Little Ponies (I had 24, all paid for out of my hard-saved pocket money) and Care Bears. And I do love a pair of shoes with a sense of humour. So even if you won’t be splashing out on a pair, sometimes it’s nice just to admire such pretty things.

Pretty Kitty, £465, (BUY ME HERE!)
Cheeky Kitty, £465, (BUY ME HERE!)
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say “bonjour” to these quirky French shoe brands

With the Tour de France whizzing through London yesterday, my thoughts focused in on my holiday in Brittany I’ve got booked for later this year (can’t wait!), and in turn to French shoe brands. I’ve stumbled across a few recently, and if you like a quirky shoe with a sense of humour, I think you’ll like these three labels from across la Manche.


creepers, £241 (reduced from £430) by Adieu at (BUY ME HERE!)
creepers, £241 (reduced from £430) by Adieu at (BUY ME HERE!)

The shoes at Adieu Paris are actually inspired by British sub cultures like Teddy Boys and punk, and are for the most part creeper styles. I found them on one of my favourite shoe websites – – which just so happens to have a sale on at the moment too!

chunky creepers, £224 (reduced from £430) by Adieu at (BUY ME HERE!)
chunky creepers, £224 (reduced from £430) by Adieu at (BUY ME HERE!)


I love these simple styles; they’re not reinventing the wheel here, but the design is so good that they feel fresh and not quite like anything I’ve seen before. Maybe it’s that super-shiny leather…

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SunJellies, £14 at (BUY ME HERE!)


SunJellies dropped me a line recently and I’m so glad they did. This French brand were the original jellies people, and are now selling the shoes you all wore as kids in the UK (and in adult sizes!).

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As you can see, there are all the colours you can imagine available and best of all, they’re only £14! They have high fashion credibility, too, having been spotted on a few catwalks at London Fashion Week in recent years. I have a pair in navy and they are as comfortable now as they were in 1983. If you’re feeling REALLY nostalgic, pick up a Jellie bag while you’re there to complete your look – at £10 an absolute steal!

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Chatelles cat shoes
Isis slippers, €349 at (BUY ME HERE!)

I’ve written about Chatelles before but they’re still quite under-the-radar so I thought it was worth mentioning them again. Particularly as they’ve brought out these kitty flats…WITH A TAIL. So cute! All this brand sells is smoking slippers, but you can do fun things like customise them with coloured tassels or your initials on the toe. Oh, and the illustrations on the website are BRILLIANT.

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Zephir slippers, €190 at (BUY ME HERE!)


Of course, my favourite French shoes are the cheap espadrilles you can buy in all the supermarkets in the summer. Watch this space for an update on my new pair for this year in August!


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The trouble with writing a shoe blog is I’m always looking at the floor

I don’t know if you’ve noticed, but I’ve got a thing about tiles. I never used to have a thing about tiles; it started happening when I began taking endless Instagram pictures of my feet. I’m constantly checking out the floor for interesting stuff, and tiles are my favourite shoe backdrop (I’ve even written about it before! You can read that here)

Birkenstocks (buy me here!) and pub tiles (I’m that much of a tile freak I know the tiles are from Topps Tiles!)

It’s a great conversation starter though – the editors AND designer of my book have the same tiles as me in their bathrooms (from Topps Tiles – the BEST place for tiles on a budget), so I knew they had the same taste as me right away. And at a pub birthday drinks on Saturday, people told me about the amazing tiles in the ladies’ before I even needed a wee (my friends know me so well).

Birkenstocks and tiles in Honey & Co (who have a lovely cook book, too, which you can buy here)

Things got a bit out of hand earlier this week, though, when Mr Brogue and I were walking home from a night out. This particular street was littered with original Victorian tiles on paths and in doorways, and I couldn’t help myself. Suddenly, I was standing in a stranger’s porch snapping my (very comfortable) Havva sandals. Thankfully, I didn’t get caught!

Havva sandals (buy me here!) and Victorian tiles in Blackheath

It’s not just tiles, either. Recently, wide blue and orange stripes were painted on the platforms at London Bridge train station. I’ve no idea what purpose they serve, but I’ve been dying to annoy everyone during rush hour by stopping and framing my feet on them for months now, and I finally got my picture this week. Well, my shorts did match perfectly…

Birkenstocks (buy me here!) at London Bridge train station

And while it’s been a really good week for tiles, nothing beats a beautiful dog lying on a crackled floor for a perfect shoefie (that’s a shoe selfie): meet Barry the whippet. Swoon!

Y.M.C. sandals (buy similar here!) and Barry

pre-order a signed copy of my En Brogue book TODAY!

En Brogue the book – ORDER ME HERE!

Today is a pretty exciting day. My book – En Brogue: Love fashion. Love shoes. Hate heels – is now available to pre-order on the Waterstones website. Not only that, you can pre-order one of a limited number of copies that are signed by the author (that’s me!!). As you can imagine, I am thrilled!

The book is a celebration of stylish flat shoes, with my illustrations and quirky photos as well as interesting facts about all your favourite styles. I have had so much fun writing it – I hope you have fun reading it too!

This is only available from the website, not in stores, and there are only a limited number of signed copies available. The book will be published in September.